Portland, Ore. – Oct. 29, 2012 –
Umpqua Bank
has developed a comprehensive
financial literacy program available to parents, teachers and children
throughout Oregon, Washington, California and Nevada. Called Learn to
Earn, the program inherits its name from the bank’s existing on-campus
banking program for students in grades kindergarten
through eighth grade. The enhanced program offers parents, teachers and
children a full suite of financial literacy resources, including: easy
to implement financial literacy tips for children in preschool to fifth
grade, savings products to help parents and
children save together, a kid-friendly savings calculator, and
recommended reading lists that encourage responsible money management
through storytelling.
Based online at
www.umpquabank.com/learntoearn
“Establishing
responsible personal finance habits is a lifelong lesson, one that’s
most effective when learned at a young age,”
said Colleen Toste, assistant vice president and director of Learn to
Earn for Umpqua Bank. “We understand that children are growing up in a
complex world and recognized the need for a comprehensive program that
supports parents, teachers and children. We’re
very pleased to introduce these enhanced tools and resources through
Learn to Earn.”
According to the
Council for Economic Education
(CEE),
only 13 states require students to take a personal finance course to
graduate from high school, and many parents and teachers feel
ill-equipped to teach children about finance.
In
addition to its in-store and at-home financial literacy resources,
Umpqua Bank plans to rollout a Learn to Earn curriculum for
elementary schools later this year. The financial literacy curriculum,
which will be available for educators to download free of charge, is
intended to help prepare teachers to incorporate personal finance
instruction into their existing lesson plans. Umpqua
associates will also be available to teach the curriculum at schools
through the company’s Connect Volunteer Program, which provides each
associate with up to 40 hours of paid time off to volunteer.
About Umpqua Bank
Umpqua
Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua
Holdings Corporation with locations between San Francisco
and Seattle, along the Oregon and Northern California Coast, and in
Central Oregon and Northern Nevada. Umpqua Bank has been recognized for
its innovative customer experience and banking strategy by national
publications including The Wall Street Journal,
The New York Times, BusinessWeek, Fast Company and CNBC. The company
has been recognized for the past six years in a row on FORTUNE
magazine’s list of the country’s “100 Best Companies to Work For.”
Umpqua Holdings also owns a retail brokerage subsidiary,
Umpqua Investments Inc., which offers services through Umpqua Bank
stores and in dedicated offices throughout Oregon. Umpqua’s Wealth
Management Division serves high net worth individuals and nonprofits by
providing customized financial solutions and offerings.
Umpqua Holdings Corporation is headquartered in Portland, Ore. For more
information, visit
http://www.umpquabank.com.
