SAN ANDREAS CA– New data released today shows that Calaveras County has
more stores that sell candy, mint and liquor flavored tobacco products compared
to similar counties and cities in the state.
The survey was conducted statewide from July through October 2013 at 7,300
retail stores. The survey also collected data about the availability of
unhealthy food items and alcohol sold in convenience, supermarket, liquor,
tobacco, small market, discount, drug and big-box stores. Calaveras County findings from the stores
surveyed include:
·
Over 83% sell the most popular brand of
flavored cigarillos or little cigars
·
52% have unhealthy exterior advertising while
only 9% have healthy exterior advertising
·
Alcopops or flavored alcoholic beverages are
available in 100% of stores
·
Alcohol ads are placed three feet and below
or near candy and toys at 74% of stores
This is the first time in California that 58
counties surveyed tobacco, alcohol and unhealthy food items together. The results give us a picture of the
challenges adults and youth face when shopping locally.
“While adult smoking rates in Calaveras
County have dropped to 18.2%, we remain well above the state rate of 13.8%,”
stated Dr. Kelaita, County Health Officer, “The tobacco industry continues to
find new ways and new products to lure in our youth to try tobacco products,”
Kelaita added.
The findings also show that electronic
cigarettes are hitting store shelves in Calaveras County, alarming Public
Health officials and community partners. More than 43% of the local stores
surveyed sell e-cigarettes. Statewide, the number of stores selling
e-cigarettes quadrupled in the last two years, from 11.5% in 2011 to 45.7% in
2013. “These are highly addictive products that are being aggressively
marketed,” said Kelaita. “The popularity of these products could undermine the
work we’ve done to reduce tobacco use in Calaveras County and California,” continued
Kelaita.
The local Tobacco Prevention Program is
taking action to create positive change in our community. By working with parents, youth and other
partners, the community can make Calaveras a healthier place to live.
For state, regional and county specific data
and more information on Healthy Stores
for a Healthy Community, visit www.HealthyStoresHealthyCommunity.com. For
local information on what you can do, call the Tobacco Prevention Program,
Public Health Services at 209.754.6460.
